About us

CyPhy combines cutting-edge technology and creative design to make a cyber-physical space for people to engage with media intuitively.

We simplify the way mobile users collect, explore and share digital media, and give event organizers and marketers an edge in audience engagement.

We exist because we believe cool technology and design make a difference.

Scientific Advisory Board


Prof James She, Ph.D.

James She is an assistant professor in the Department of Electronic and Computer Engineering at the Hong Kong University of Science and Technology (HKUST), and visiting research fellow at the University of Cambridge. He is also the founding director of Asia’s first social media lab, HKUST-NIE Social Media Lab, and spearheads multidisciplinary research and innovation in cyber-physical social media systems, viral media analytics and mobile media broadcast systems. Celebrated as a thought leader in new media and emerging cyber-physical societies, James is a member of the World Economic Forum’s Global Agenda Council (Social Media) and joins other government and business leaders to develop solutions to key social media issues on the global agenda.

Prof James She, Ph.D.